From Initial Playback To Returning Viewers: Developing a Branded OTT Service Around Audience Needs A streaming service is often judged by its catalogue, yet the audience experiences far more than the available videos. Their journey involves registration, exploring categories, selecting content, starting playback and deciding if they will come back. https://journalcentral-economyhub132.bloguetechno.com/what-might-be-next-in-the-video-platform-80423501